Technology, computers, i phone elektricity, elektronics blog
It is a blog about the latest technology, electronic and yhe newest.

Candy Ross asked:


Who knew that a retailer’s once-valuable and suitable point-of-sale system would become as useless as an old, antiquated typewriter? And then curse the day they got it? It happens. And worse, it keeps them operating at lower standards than other retailers who have stepped up to better technology.

Technology always changes the way we work and the way our business works. It isn’t just about performing our business functions better either. It’s also about servicing the needs of our customers better. And it takes today’s retail technology advances to help achieve this because it didn’t exist cohesively before.

So, chances are, you need to change your current system.

In a recent retail chains study by Retail Technologies Inc., it was found that 52% of mid-sized retailers stated that one of their biggest challenges was keeping up with changing new technology; 46% of larger retailers also faced issues trying to keep up with technology changes.

Alicia Kreisberg, Chief Operating Officer and co-owner of One Step Data, states, “In the computer software and hardware industry, developments move at an exponential rate, with software/hardware life expectancies averaging only 2-4 years.”

The retail service and technology provider company’s primary objective, according to Kreisberg, is to ensure the success of their customers. “One of the things that will ensure you get the best results is staying current with the latest system advancements. You don’t want the very thing that is helping make your business more profitable to keep you from further expansion.”

Keeping up with changing retail technology is a costly investment, as retailers need to have current technology stay current. There is often lack of flexibility to implement new changes, and usually it is very time-intensive to integrate the new technology so everything works. And, need I mention the difficulties training employees on a new system?

These sound like daunting problems, but what many retailers haven’t realized yet is that it is costing them more money to keep their antiquated systems than it is to get a new system that is flexible enough to meet their needs and growth.

In the way that we try to optimize and streamline our company’s response to a situation at hand physically, we should focus on doing the same with the technology we choose. By automating retail processes, it streamlines retail operations and leads to:

* Smarter business decisions

* Better inventory control

* Minimize retail fraud

* Customer loyalty

* Increased profits

Now, these are not just nice things to have - they are vital to our growth potential.

This leads us back to the question at hand: Does your system grow as you grow?

If you know you need to change and are ready to take the leap, there’s something else you need to know: you probably need help.

Retailers can encounter many problems as they attempt to research or introduce new software technology if they attempt to do this on their own. Lack of awareness of the various retail software options is one of the larger barriers to changing to a new system.

All too often retail software’s apparent complexities lead retailers toward generic or “off the shelf” systems that won’t meet their needs. Even many accounting firms and software houses don’t have full knowledge of retailing, and therefore not qualified enough to recommend the right technology solution.

The safest way to go about finding the right solution for you is to contact the services of a specialized retail technology expert who will be able to help you identify, evaluate and implement a new technology suited to your business and business needs. A retail technology partner is a key business tool for retailers and shouldn’t be taken lightly in their usefulness.

For more information, visit www.onestepdata.com.

Andy West asked:


Getting an information technology degree makes perfect sense in a world where the technology’s expansion rate shows no signs of slowing down. Those who love to work with computers and are looking for a solid and dependable career choice would be wise to consider the information technology field. No matter where one goes in the world, IT professionals will find their skills in demand.

It is no secret how much daily life has come to depend on computers and their various aspects. From computer programming to network engineering, the demand for intelligent and detail focused individuals are an essential element. This is especially true if things are expected to stay running in a functional and efficient manner.

Unbeknownst to many, there are a number of different career choices when it comes to the information technology field. While some careers are very detail oriented and have individuals working in solitary environments, others require the cooperation of many departments at a time. While some careers require an individual to think fast on their feet others simply require following preset instructions.

As long as a person has an interest in computers, there is likely a career in information technology that they will find fulfilling. As technology changes so do certain aspects of an information technology career. This guarantees an individual will never get stuck in a rut when it comes to their job.

More often than not, getting an information technology degree will also entail getting a particular type of certification in such areas as Cisco’s CCNA or Microsoft’s MCSE and other applications. These specialized skills can help further their career and gain just the earning power they have been looking for. In fact, many companies only hire individuals with qualifications held in these types of programs.

A reputable information technology program is one that works closely with vendors such as Microsoft to help students get certified in all programs from MCSA and MCAD to Comptia’s A+ or Net+. Because technology changes as rapidly as it does, students may find they will need to update their certification from time to time. However, this keeps them at the forefront of the newest technologies as they emerge.

As technology progresses, the need for computer savvy technicians also rises; however, IT positions are not just filled by those walking in off the street. Until a person gets the right skills with the right education, an IT job will be completely off limits. Taking part in an accredited program will get the wheels going on an individual’s IT career in no time.

Depending on what an individual hopes to achieve, he or she can spend as little as one year learning the ropes for a new IT career. Extensive degrees can take two to four years to complete. The bonus of getting an information technology degree is that a person can build their career goals in the direction that fits them best.

For those already in the field looking to advance themselves, an accredited school can offer financial aid. This can help cut back on the reservations that many adults have about going back to school. Many schools offer financial aid specialists that help individuals hatch just the right plan to get them where they want to go.

An information technology degree has helped many individuals get high paying jobs with both large and small companies in every industry across the board. Some information technology jobs can boast the highest starting salaries of any career choice available. This has made information technology jobs one of the most sought after careers ever.

Chip Arndt asked:


As EVP at MerchantAdvantage, one of my responsibilities is to analyze multiple shopping cart technologies before integrating storefront data into our Channel Management system.

This is an essential process as it ensures that an online merchant’s data is compliant with our data transport system from which we easily distribute data into various marketing channels, such as shopping comparison sites, comparison shopping engines, marketplaces, such as Amazon, Shop.com and Underbid, and other unique marketing channels such as m-commerce sites, such as iSave.com, mPoria.com, mShopper.com, and review and coupon sites, such as PowerReviews.com and MyCoupons.com.

As I do this, I have established 3 points of analysis to make the process as reliable as possible. As technology changes, and new marketing outlets emerge, I think it is important for each merchant to look at their shopping cart infrastructure and analyze the ease of portability of their data into other systems in order to keep ongoing marketing integration “surprise-less”.

Merchants should perform this type of analysis in between the busy season; let’s say before or after March – ergo after the holiday season and before the summer rush. My suggestion is that a technical person should compile a list of questions to ask their shopping cart vendor, in order to ensure that the online merchant fully understands the “power” and “limitations” of their shopping cart technology and how it allows the online merchant to utilize many other software technologies to help the online merchant grow their business.

To begin, here are some definitions to consider – just so we understand each other.

Portability: A shopping cart’s capacity to integrate into a totally disparate system without losing product data impact.

Data Impact: The scale of impact that product data has functioning independently within an online merchant’s or marketed outside of an online merchant’s website. Product data contained within a an individual shopping cart, and website, may have “high impact” on marketing — as product descriptions, manufacturing names, pictures, pricing, and general marketing is robust and current.

However, if incorrectly formatted and mapped to an outside “software system”, the robust product data will have a “low impact” if it is taken out of its current shopping cart technology infrastructure and put on/within a marketing. In order to maintain product data’s “high impact” it is essential to ensure that the original data is mapped to correspond to the required elements of a marketing channel. This might include updating and creating: varied coding requirements, dropping/eliminating symbols, dropping/eliminating line breaks, adding varied prices and inventories levels, changing pictures and product names, and updating marketing descriptions.

An example of something that can cause “low impact” data on marketing channels is a shopping cart’s capacity to output a “new” product file on a scheduled basis, without encoding or symbols. This type of “new and daily export” yields usable data and not blank columns, or duplicate columns, in a data feed to marketing feed, that then will be rejected.

Marketing Outlet or Channel: A separate system used to market product data and drive sales into an online merchant’s site or on another site on behalf of the online merchant.

Marketplace: A marketing channel where the purchase is made outside of the cart and orders are fulfilled by the merchant. The order may be processed by the marketplace or the merchant, but the merchant is somewhat invisible during the view and ordering process. Examples would be Amazon.com, Shop.com, and Underbid.com.

CSE: Comparison Shopping Engine, a.k.a. Comparison Shopping site. This is a marketing channel where the goal is to drive a consumer back to your shopping cart to complete the purchase there. CSEs may charge the merchant a pay-per-click pay-per-lead or commission from all sales referred by the CSE to the online merchant, such as couparison shopping sites do.

Parent /Child Relationship, Options: Many products have options associate with the product before a final purchase is made, i.e., size, color, etc. This is especially true with clothing. These options show up on web pages and the website directs the consumer to select certain options related to a product before the consumer proceeds to checkout. This is great when the purchase happens on the merchant’s website, but how does an online merchant handle all of these options when exporting data to marketing channels and having to deal with a myriad of taxonomy and mapping issues as they relate to each marketing channel?

To answer this, the online merchant must assess:

1. the origination point of the data within their shopping cart technology

2. the options available to access the date therein

3. portability issues (i.e. ease of output and export)

…ultimately forcing the online merchant to analyze how the data is stored in its rawest form in the original database.

Just because a shopping cart technology can export data does not mean that that data is exported in the “form” that you need it exported. For instance, some shopping cart technologies export feature creates new line items for each option; some may create a field with every possible color/size possibility, while others do not.

Essentially shopping cart technologies, while trying to “play well with other,” simply do not and export features inherent in many shopping cart technologies are not designed to sync easily with the many requirements that are essential to working with marketing channels.

This lack of syncing of data is why we created MerchantAdvantage – to make the communication between systems seamless – and is the NUMBER ONE BREAKING POINT for online merchants to work with, and integrate with, systems and marketing channels out side of the their shopping cart technology.

So what should an online merchant be asking themselves to work effectively and efficiently with marketing channels and other systems out side of their shopping cart technology?

Remembering the definitions I outlined above, here are the questions I ask of online merchants about their shopping cart technology before transporting their data to ensure that we have the same “highest impact” data on/within marketing channels. I would be glad to do it with any online merchant, just give us a call at MerchantAdvantage, or you can do it on your own.

5 Questions to ask about your company data & company to see if your shopping cart is portable:

1. Where will this data be used to market? Marketplaces, CSEs, other marketing channels?

2. Is there a unique identifier for each product that stays the same all of the time?

a. Is that unique number for joined products (options) referenced in all joined products (i.e., do child products reference parent – see definition above)?

3. Are there Product URLs and Image URLs? And do they work?

4. Are there encoded characters, ASCII Characters, Line-breaks, or data anomalies?

5. Can any product data export process be automated?

a. Is the location to where exports are updated and pushed to always available on the internet

b. Is the location updated on a scheduled basis that parallels your shopping cart technology cart updates and changes?

5 Questions to ask to see if your portability is optimized:

1. Is each piece of necessary data stored in separate fields or columns, i.e., manufacturer, manufacturer part number, or availability, and not all clumped together in one general description.

Special Note: Some marketing channels require this data in different orders and formatting unique to their marketing channel.

2. Are the marketing descriptions sensible and concise, containing all important data at the front of the description (within first 100 characters)?

Special Note: descriptions can be indexed/searchable and are usually trimmed to the first set of 100 characters.

3. Is the “Cost Field” present in the export?

Special Note: Adjustments to the “Pricing” and “Marketing” fields may be made at any time of the product data dispersion process.

4. Do the unique identifiers match competitors’ unique identifiers?

Special Note: Consumers will and can see your items when viewing competitors’ products on CSEs.

5. Does my data meet all of the requirements of each requested marking channel that I am trying to get/feed to?

Special Note: Each marketing channel requires different types and formats of data delivery.

Okay, now what?

My suggestions:

1. after each question has been answered and each possible point-of-failure has been addressed then you can move onto the planning and process of into which marketing channels you want to work with and feed your product catalog data.

2. You have taken the most important step of data feed integration and marketing, namely understanding what your shopping cart technology allows you to do and not to do and, most important, understanding what you need to do to make sure that you create and market the “highest impact” data to your marketing channels.

3. Integration is ready to be achieved.

Good luck and if you would like to make your life a lot simpler, give us a shout at MerchantAdvantage, we would be glad to work with you, and start feeding and having fun with over 100 marketing channels, cost effectively, with the most uptime, least surprises and zero technician’s heart attacks!!

Happy Holidays!

– Chip Arndt

chip@eTaildTail.com

chip@merchantadvantage.com